U.S. Figure Skating announces partnership with Puffs
Sponsorship includes entitlement of Puffs Kiss and Cry at U.S. championships, Skate America
|Puffs is the new sponsor of U.S. Figure Skating's kiss and cry area. (courtesy of U.S. Figure Skating)|
The first formal kiss and cry appeared at the 1984 Olympic Winter Games in Sarajevo. It has since become a pivotal point of interest to fans, media and athletes at U.S. and international competitions.
"Securing the right sponsor to entitle the kiss and cry has been a goal of ours for many years, and we are excited to welcome the Puffs brand to our family of partners." U.S. Figure Skating Executive Director David Raith said. "The drama that takes place in the kiss and cry is an integral part of our sport, and the connection with Puffs tissues is a natural one."
The partnership also includes traditional commercial inventory and in-programming features on NBC, on-site activation opportunities at events, digital advertising on icenetwork.com and other marketing assets throughout the term of the agreement.
"Puffs recognizes that a skater's experience in the kiss and cry area is an emotional one," said Laura Dressman, Puffs communications manager. "That's why we are committed to helping skaters and their fans put their best face forward during these exciting moments."
NBC will broadcast eight hours of skating from the 2013 Prudential U.S. Figure Skating Championships, including live coverage of the ladies free skate in primetime from 8-11 p.m. (ET) on Saturday, Jan. 26. The broadcast schedule for the U.S. championships also includes live coverage of the men's, pairs and ice dancing finals. An additional two hours, featuring the Smucker's Skating Spectacular, will air Saturday, Feb. 2, from 1-3 p.m. (ET).