Press Release

Musselman's, NBCF team up to fight breast cancer

Campaign includes sweepstakes featuring three trips to 'Brian Boitano Skating Spectacular'

Three lucky people will win a trip to Disson Skating's <i>Brian Boitano Skating Spectacular</i> in the You're The Inspiration sweepstakes.
Three lucky people will win a trip to Disson Skating's Brian Boitano Skating Spectacular in the You're The Inspiration sweepstakes. (Disson Skating)

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By Musselman's
(10/31/2011) - Musselman's Apple Sauce and the National Breast Cancer Foundation, Inc. (NBCF) today launched the You're The Inspiration campaign to support the fight against breast cancer. Musselman's will support the NBCF's mission -- to save lives through early detection and provide mammograms for those in need -- by donating $1 for every new "Like" on the Musselman's Facebook page.

The You're the Inspiration campaign also includes a sweepstakes, featuring three grand prize trips to the Musselman's Brian Boitano Skating Spectacular and 99 featured prizes in the form of digital downloads of the new Chicago album, Chicago XXXIII - O Christmas Three. Entries can be submitted via Musselman's Facebook page.

Musselman's recently launched another part of the You're the Inspiration campaign, a photo submission contest that allows entrants to submit a photo and description of the person who inspires them to live life to its fullest. The photo and description finalist who garners the most votes will win a grand prize trip to one of the 2012 Disson Skating events, including exclusive, behind-the-scenes access to the figure skating cast at the event.

"Breast cancer has impacted millions of families, many of whom could have benefited from early detection and early treatment," said Bob Fisher, vice president of marketing at Knouse Foods. "We're thrilled to partner with the NBCF in their efforts to provide early detection and mammograms to help those in need."

"For over a hundred years, Musselman's products have helped promote a healthy lifestyle," said NBCF founder & CEO, Janelle Hail. "Through their support of NBCF's mission to provide free mammograms and to educate people about the importance of early detection, Musselman's continues to demonstrate its commitment to a healthy America."

A variety of Musselman's corporate and celebrity partners are participating in the promotion of the campaign, including Brian Boitano, the band Chicago, the University of Notre Dame and Disson Skating.