U.S. Figure Skating announces new partnerships
New partners brought on for video, merchandising
|Hauff and Dreeland Foundation's gift will support U.S. Figure Skating Basic Skills Program. (courtesy U.S. Figure Skating)|
"These partnerships will allow the business side of U.S. Figure Skating to perform more efficiently and consistently," said David Raith, executive director of U.S. Figure Skating. "By streamlining our processes, providing budget relief and improving the overall customer experience both internally and externally, we can focus more of our attention on the programs that impact our membership and our mission."
Main Event, manager of U.S. Figure Skating's online store since the fall of 2009, has entered into a four-year partnership with U.S. Figure Skating that provides all corporate merchandise and promotional items for the organization. Main Event will also assist U.S. Figure Skating with the management of its licensing program while providing preferred group pricing to U.S. Figure Skating member clubs and programs.
"We are thrilled to be awarded this great opportunity," said Brian Fahle, president and CEO of Main Event Merchandise Group. "This is a fantastic new partnership for us, and we are honored to become part of the U.S. Figure Skating family."
EVC, which has worked closely with U.S. Figure Skating to supply videographer services at several qualifying competitions during the past three seasons, will now supply those services exclusively at 21 qualifying competitions during the 2010-11 season. The partnership offers skaters the opportunity to buy competition DVDs prior to, during and after events through an integrated online and on-site purchasing process. EVC will also introduce new technology throughout the term of the agreement, exploring new ways to deliver video content to skaters in a timely and user-friendly format, with a focus on growing social media platforms.
"During the last three years, we have developed wonderful relationships with several skating clubs around the country," said Chris Ronzio, president and founder of EVC. "Through this new relationship, we are excited to introduce our coverage and share our services with a wider audience of skaters and their families."