Press Release

U.S. Figure Skating inks multi-year deal with NBC

Agreement guarantees figure skating will be broadcast through 2014 Olympic Winter Games

U.S. Figuring Skating has announced two new sponsor partnerships.
U.S. Figuring Skating has announced two new sponsor partnerships. (courtesy U.S. Figure Skating)

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(08/27/2009) - Colorado Springs, Colo. - U.S. Figure Skating and NBC Sports announced today the continuation of their multi-year partnership to extend through the 2014 Olympic Winter Games in Sochi, Russia. The agreement will ensure live primetime and afternoon coverage of the U.S. Figure Skating Championships as well as live afternoon coverage of the annual international Skate America competition for the next four years.

"The partnership with NBC has allowed figure skating fans to view numerous hours of live competition over the course of the last two years," said Patricia St. Peter, president of U.S. Figure Skating. "The extension of this partnership again shows the dedication of both U.S. Figure Skating and NBC Sports to showcase this popular sport not just in an Olympic year but for the next four years."

The partnership includes 12 hours of live event coverage on NBC Sports during the 2009-10 season, including live primetime coverage of the ladies free skate at the 2010 AT&T U.S. Figure Skating Championships, Jan. 14-24, 2010, in Spokane, Wash. The 2010 U.S. Winter Olympic Figure Skating Team will be determined at the conclusion of this event. Universal Sports, available in more than 56 million homes, will once again offer additional coverage and re-airs of Skate America and the U.S. Figure Skating Championships.

"We're pleased to continue the great relationship with NBC," said David Raith, executive director of U.S. Figure Skating. "We appreciate the support of Dick Ebersol, the chairman of NBC Universal Sports and Olympics, as well as Jon Miller, executive vice president of NBC Sports, for making figure skating a broadcast priority."

"We are proud to extend our partnership with U.S. Figure Skating and to broadcast expanded live coverage of their marquee events," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics. "Figure skating is the most popular sport in the Winter Olympics, and the U.S. Championships is always compelling programming especially in Olympic years when the event will help determine which men and women will represent our country at the Vancouver Games this February and at the 2014 Winter Olympics in Sochi, Russia."

COVERAGE ON NBC SPORTS:
Sun., Nov. 15, 2009 - Skate America - Ladies final - 2-4 p.m. ET (Live)
Sat., Jan. 16, 2010 - 2010 AT&T U.S. Figure Skating Championships - Pairs final - 4:30-6 p.m. ET (Live)
Sun., Jan. 17, 2010 - 2010 AT&T U.S. Figure Skating Championships - Men's final - 4:30-6 p.m. ET (Live)
Sat., Jan. 23, 2010 - 2010 AT&T U.S. Figure Skating Championships - Ice Dancing final - 3-6 p.m. ET (Live)
Sat., Jan. 23, 2010 - 2010 AT&T U.S. Figure Skating Championships - Ladies final - 9-11 p.m. ET (Live)
Sun., Jan. 24, 2010 - Skating Spectacular - 4-6 p.m. ET (Live)

This is the third year of a multi-year agreement between NBC Sports and U.S. Figure Skating. The 10 hours of coverage of the 2010 U.S Championships on NBC Sports is the most network coverage of this event since 1998. In the first year of this agreement, the U.S. Championships on NBC Sports drew nearly 12.5 million viewers, up 164 percent over the previous year on ABC and ESPN2 (4.7 million). It was the most-watched U.S. Championships since 2003 when the event benefited from the lift that figure skating received from the 2002 Salt Lake Games.

ICENETWORK.COM COVERAGE: icenetwork.com, a joint partnership between U.S. Figure Skating and MLB Advanced Media, will provide exclusive online video coverage of competition in addition to backstage photos, interviews with former champions, video diaries and much more. icenetwork.com's coverage of Skate America and the U.S. Championships will once again include the "AT&T Ice Desk," which will feature interviews with alumni from past U.S. Championships and current competitors as well as other backstage and special features.

About U.S. Figure Skating: U.S. Figure Skating is the national governing body for the sport of figure skating in the United States as recognized by the United States Olympic Committee and the International Skating Union. U.S. Figure Skating is comprised of more than 700 member clubs, collegiate clubs, and school-affiliated clubs and more than 900 registered Basic Skills skating schools representing approximately 170,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed.

About icenetwork.com: Ice Network, LLC, a wholly-owned subsidiary of U.S. Figure Skating, has the exclusive rights to U.S. Figure Skating's interactive media properties and is a partnership between U.S. Figure Skating and MLB Advanced Media. Icenetwork.com is the premier destination for fans of ice skating, delivering exclusive live and on-demand coverage of domestic and international competitions, while offering fans the opportunity to interact with top athletes and stay updated with news and information from the world of ice skating year round. Icenetwork.com is dedicated to providing year-round, in-depth coverage of the all things ice skating to millions of fans around the world. Icenetwork.com is committed to expanding the audience by delivering compelling programming that fans won't get a chance to see anyplace else, including exclusive back-stage interviews with top skaters, special programming featuring figure skating stars and additional video coverage from around the globe.

About NBC Sports: NBC Sports, known for amassing large audiences while presenting the most prestigious properties in sports, represents superior production that elevates sport, broad promotion and mutually-beneficial partnerships. As evidence of NBC Sports' ability to amass large audiences, over the past year, NBC Sports broadcast two record-breaking television events: the Beijing Olympic Games, the most-watched event in U.S. television history with 215 million viewers and Super Bowl XLIII, which achieved the largest single audience in U.S. television history with a record 152 million viewers. NBC Sports is now home to eight of the top ten most-watched events in U.S. television history.

NBC Sports partners with many of the most powerful brands in sports. NBC Sports has broadcast 16 Super Bowls, tied with CBS for the most Super Bowls broadcast by a single network. As America's Olympic Network, NBC has broadcast more Olympics than any other network and owns the rights to the Olympic Games through 2012. NBC is also home to "NBC Sunday Night Football," the premier primetime NFL game of the week. Other prestigious NBC Sports properties include Notre Dame football, the U.S. Open Championship, The Ryder Cup, Presidents Cup, Kentucky Derby, Preakness Stakes, Wimbledon, French Open, the Stanley Cup Final and the U.S. Figure Skating Championships.