Ice Network

US Speedskating names new executive director

NGB veteran Morris tapped to lead organization
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US Speedskating continued its recent makeover by naming Ted Morris its new executive director. -courtesy of US Speedskating

US Speedskating, the most decorated winter sport in U.S. history, Tuesday announced the addition of Ted Morris as the organization's new executive director.

A seasoned veteran in the Olympic field, Morris has previously provided guidance to several U.S sport governing bodies and international sports federations. He will bring invaluable experience and insight to the sport of speed skating as the organization heads into the 2014 Olympic Winter Games in Sochi, Russia.

"I am honored to join US Speedskating during a crucial time period both for the organization and its athletes," Morris said. "With 85 medals to date, the sport of speed skating is built on a tradition of excellence and incredible athletic achievement. I look forward to not only upholding this legacy but building upon it in Sochi and in the years to come."

Hailing from Van Wagner Sports and Entertainment as the company's senior vice president, Morris has previous experience with Olympic governing bodies, including U.S. Figure Skating and the U.S. Ski and Snowboard Association (USSA). Additionally, Morris has provided high-level marketing consultation to regular Olympic sponsors, including P&G, MetLife, UPS and Kellogg's.

Prior to joining Van Wagner, Morris was vice president of sales and marketing at USSA for eight years. In this role, Morris managed the organization's revenue-generating partnerships that included sponsorships, media sales, TV programming and production, marketing and brand initiatives. As part of USSA's senior management team, Morris developed and executed the sport's strategic business plan and led USSA to the most profitable eight-year cycle in the history of the organization.

"We are pleased to welcome Ted to US Speedskating to lead the organization through Sochi and beyond," US Speedskating President Mike Plant said. "Ted brings a wealth of experience and contacts with him to this position, and he has a strong background within the Olympic movement. We are lucky to have found someone of his caliber."

Before joining USSA, Morris spent seven years with the advertising firm BBDO New York, where he rose to become the vice president and associated media director handling national TV expenditure for several Fortune 500 companies.

Morris is a 1991 graduate of the University of Richmond and resides in Park City, Utah.